The week’s biggest moves, hits, misses and newsmakers.
Winner
“Schitt’s Creek” fans, who get to see Dan Levy on “Saturday NIght Live” and in an M&M’s commercial this weekend.
Loser
Those of you who have no idea who Dan Levy is.
Popular
Speaking of SNL, one of the show’s most notable alumns, Will Ferrell, pops up in GM’s Super Bowl ad—and the automaker has a hit on its hands, according to Ad Age readers, who made this post about his teaser videos for the spot from McCann Worldgroup our most-read post of the week.
Cold sliders
Sure, the Super Bowl is coming up on Sunday, but there is still marketing news in other sports.
White Castle this week renewed its sponsorship of USA Luge through 2023. While it’s not the biggest restaurant sponsorship in sports, it is one with a logical tie-in: White Castle is the home of the original slider. The pact includes an off-season recruitment program, the White Castle USA Luge Slider Search. More than 1,500 kids have been introduced to the sport since 2017, when the restaurant chain’s sponsorship began, White Castle and USA Luge announced.
A new video series, “The Making of a Slider,” will include seven videos aimed at boosting interest in luge. The first shows how recruitment is done during the summer and fall, with kids riding paved tracks on luge sleds outfitted with wheels.
"crowd" - Google News
February 06, 2021 at 06:58AM
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Dan Levy is everywhere, White Castle goes luging, and fake crowd noise comes to the Super Bowl: Trending - AdAge.com
"crowd" - Google News
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